A Generational Gap in Digital Marketing?

A Generational Gap in Digital Marketing?

Should financial advisors spend their digital marketing efforts on a specific generation? The best way to promote your services through digital marketing –depends on who is your target market. That depends on the age range of the people you are trying to reach. Your...
How to Brand Yourself as an Expert

How to Brand Yourself as an Expert

Eight Reasons to Use Content Marketing Content is the foundation on which online marketing is based. Whether it is a social media post or a blog article, it reaches out to people and positions you and your brand as an industry expert. According to a study by...
Seven Steps to Create a Great Tagline

Seven Steps to Create a Great Tagline

Your financial advisory firm in one phrase: “The happiest place on Earth.” “Save money. Live better.” “You’re in good hands.” “It’s everywhere you want to be.” “A diamond is forever.” Great taglines stick in your mind and will forever be associated with the company it...
Thoughts on Naming Your Practice

Thoughts on Naming Your Practice

Your business name is your firm’s first impression to the public and potential clients. Choosing a name is a critically important decision and choosing a good one drives revenue. Choosing a confusing name or one that is hard to understand will lead to spending as much...
Six Ways A Marketing Consultant Can Help You

Six Ways A Marketing Consultant Can Help You

There are a few traits that most financial advisors have in common. They are all hard workers, they strive to create a lasting legacy for future generations, and they have a passion to create their own company that provides value to customers. Something else that most...