The Marketing Solution

A marketing blog specifically for independent advisers and financial advisory firms.
LinkedIn Tips and Checklists

LinkedIn Tips and Checklists

I developed my series, A Financial Advisor’s Guide to Creating Your LinkedIn Profile and Making the Most of It, to help financial advisors learn about how LinkedIn marketing works so they can use the platform to effectively grow their business.I started with an...

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How to Fully Utilize Your LinkedIn Profile

How to Fully Utilize Your LinkedIn Profile

My series, A Financial Advisor’s Guide to Creating Your LinkedIn Profile and Making the Most of It helps financial advisors discover how LinkedIn marketing works so they can effectively use its best practices and strategies to grow their business.In a recent article,...

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How to Optimize Your LinkedIn Profile

How to Optimize Your LinkedIn Profile

Your LinkedIn profile is far more than a digital resume. To get the best results out of your LinkedIn marketing efforts as a financial advisor, you need to start by optimizing your profile for search engines and for building your network.

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Meet Crystal

Crystal Lee Butler, MBA
Crystal Lee Butler, MBA is a creative marketer and results-oriented business consultant with over a decade of experience collaborating with independent advisors. At Crystal Marketing Solutions, she delivers exceptional insights for financial professionals enabling them to create a consistent marketing presence so they can focus on the things that matter most to them.
The Best Content to Drive Engagement

The Best Content to Drive Engagement

One of the most important components to successful marketing is finding accurate and engaging content to share with your readers. This goes beyond sharing your thoughts on the market and what is going on in your firm, but sharing articles of interest with your clients...

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Tips for Taking Your Own Headshots

Tips for Taking Your Own Headshots

I recently published an article, Tips for Getting the Most Out of Your Marketing Photos. I talked about taking photos for your marketing materials. A number of advisors asked me if someone could take their own headshots.You can take your own headshots, but you need to...

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Creating a Cohesive Content Marketing Strategy

Creating a Cohesive Content Marketing Strategy

Content marketing to promote your financial services business or if you are looking for help to take your marketing efforts to the next level, The Ultimate Financial Advisor’s Guide to Content Marketing covered everything you need to know from start to finish.By now...

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