The Marketing Solution

A marketing blog specifically for independent advisers and financial advisory firms.

The Best Content to Drive Engagement

One of the most important components to successful marketing is finding accurate and engaging content to share with your readers. This goes beyond sharing your thoughts on the market and what is going on in your firm, but sharing articles of interest with your clients...

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Tips for Taking Your Own Headshots

I recently published an article, Tips for Getting the Most Out of Your Marketing Photos. I talked about taking photos for your marketing materials. A number of advisors asked me if someone could take their own headshots.You can take your own headshots, but you need to...

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Meet Crystal

Crystal Lee Butler, MBA
Crystal Lee Butler, MBA is a creative marketer and results-oriented business consultant with over a decade of experience collaborating with independent advisors. At Crystal Marketing Solutions, she delivers exceptional insights for financial professionals enabling them to create a consistent marketing presence so they can focus on the things that matter most to them.