Insights for Financial Advisors


A marketing blog specifically for independent advisors and financial advisory firms.

In the financial advisory profession, marketing is not just an art – it’s your ladder to success. Yet, this ladder needs a strong safety net: a deep understanding of compliance that ensures your business thrives securely.  The domain of financial advisory marketing is tightly governed by stringent regulations designed to safeguard both consumers and professionals ….

Best Practices for Compliance-Friendly Marketing
Best Practices for Compliance-Friendly Marketing

Video communication is transforming the way financial advisors connect with clients and prospects. More than just a tool for marketing on platforms like YouTube, Instagram Reels, or TikTok, video is a dynamic medium for personal, direct engagement.Our clients find that incorporating video into various aspects of their client communications offers convenience, visibility, engagement, and more. ….

Nurturing Client Relationships Through Video Communication
Nurturing Client Relationships Through Video Communication

As a parent and business owner, homeschooling has been filled with unique challenges and rewards. When my husband Allen and I decided first to start homeschooling Audrey, who is now in third grade, our decision was influenced by the unusual difficulties of the COVID-19 pandemic. Looking back, it’s fascinating to see how our journey has ….

Our Homeschooling Journey: A Blend of Academics, Creativity, and Flexibility
Our Homeschooling Journey: A Blend of Academics, Creativity, and Flexibility

April 15, 2024

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About Crystal

Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.

This website is marketing advertising and does not establish a client relationship, which is only formed when you have signed an engagement agreement. We do not guarantee results and past results do not guarantee future results.

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