A marketing blog specifically for independent advisors and financial advisory firms.
When expanding your online presence as a financial advisor, you have to take into consideration your long-term strategy to determine which avenue is best. Two popular options to connect with new audiences are podcasts and video content. Both have their benefits and drawbacks, so carefully consider each one before you ...
One of the most important components to successful marketing is finding accurate and engaging content to share with your readers. This goes beyond sharing your thoughts on the market and what is going on in your firm, but sharing articles of interest with your clients and prospects that spark engagement ...
Content marketing to promote your financial services business or if you are looking for help to take your marketing efforts to the next level, The Ultimate Financial Advisor’s Guide to Content Marketing covered everything you need to know from start to finish.By now you know content marketing is a powerful way to ...
Now that I’ve covered how powerful content marketing can be when you share articles with your own audience via your website, social media, and email list, I want to discuss the mechanics and benefits of submitting custom content to relevant publications.In part nine, How to Share Financial Content With Your Readers, ...
You know how to write great content of all types, but what do you do with it? In the not-so-distant past, financial professionals needed to rely on printed materials, such as brochures and booklets sent through the U.S. mail, to get information in the hands of potential clients. Now you ...
Consistency is one of the biggest keys to financial advisor content marketing success. Unfortunately, most financial professionals fail to maintain a regular content publishing schedule. It’s common to set out with the best intentions only to find yourself neglecting or abandoning your efforts along the way.This is why it’s important ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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